Sam the Snowman had it right when he sang, “Everyone wishes for silver and gold.” Sam, just in case you don’t know, was the narrator of the 1964 classic Christmas TV special, Rudolph the Red Nosed Reindeer. But Sam the Snowman was only partly right. Though to be fair, Sam didn’t drive or carry a wallet.
According to Ford Motor Co., and PPG Industries (Pittsburgh Paint), car buyers in the U.S. still vote with their wallets for the color silver as the most popular car color in the U.S. for the 9th year in a row. Colors trailing behind silver are white, then black. The rest of the automobile color line-up varies by city and region.
Sometimes color preferences by region are obvious, like the practicality of owning white cars in hot dessert areas of the country. Sometimes color choices are not so easy to ascribe a meaning. Dee-Ann Durbin, an AP writer recently wrote about the Ford and PPG studies if you want the details.
Despite the apparent popularity of these current colors, you can’t help but wonder if they are as popular as they may seem. If every car buyer could easily custom order a paint color, the statistics might shift dramatically. I own a white vehicle, but only because it was (to me) the least obnoxious color on the lot when I bought my mini-van.
I also considered a white car because I avoid washing my car and white doesn’t seem to show dirt as much as the other available car colors. My point in telling you this isn’t to share my preferences (or car-washing habits) as it is to give you some insight into the possible reasons behind a particular color choice.
Because silver and white are such popular car colors, car manufacturers will tend to play it safe and make more silver and white colored cars. Is the most popular car color the sign of a trend or a self-fulfilling prophecy?
So how does any of this color talk help you when you’re choosing colors for your home? My advice is to consider color trends with reservations rather than to accept that whatever color is trendy is right for you.