Color Conversations with Cristina

Color does more than convey a mood or set off a room. Color is a language that continually evolves with the cultures that contribute the shades and tones of meaning each of us sees. Artist and Color Consultant, Cristina Acosta, shares her insights and expertise about the colors in your life – your home – your business.

Positioning Makes Perfect

Color use is not a slam dunk. I see this with manufacturers who put a “Latin Color Palette” on a set of sheets or towels, slap a Spanish name on it and expect that they’ve done their part reaching the Latino market. This is especially annoying when the front person isn’t obviously Latino. A few years ago Sears and Ty Pennington did this with a design in his licensed signature line of bedding.

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