Everyone Wishes for Silver and Gold. Is it a Color Trend or Self-Fulfilling Prophecy?
Because silver and white are such popular car colors, car manufacturers will tend to play it safe and make more silver and white colored cars. Is the most popular car color the sign of a trend or a self-fulfilling prophecy?
Positioning Makes Perfect
Color use is not a slam dunk. I see this with manufacturers who put a “Latin Color Palette” on a set of sheets or towels, slap a Spanish name on it and expect that they’ve done their part reaching the Latino market. This is especially annoying when the front person isn’t obviously Latino. A few years ago Sears and Ty Pennington did this with a design in his licensed signature line of bedding.