Slight variations of warm taupe grays and cool blue grays aren't enough to make this "design" interesting. The monochromatic color use of the color gray along with the subtle differences in size and shape of the stones is so visually "quiet" it's boring.

Good design snakes our attention. Here’s why. Looking at too much of the same thing can turn a good thing into nothing you’d notice or want to look at. Too much of the same thing sends our brain to sleep. Maybe not literally, but our attention drifts and we’re on to the next thing.

Our human brains are on the alert for differences. That alertness informs us when the forest we’re walking through isn’t just grass and trees, but now includes a snake.

Good design of all types, including home interior design is about moving the eye, mind and body throughout the work. Whether that work is architectural, a photograph, painting or product, when the viewer is engaged, the work is a success. That doesn’t mean that good design appeals equally to everyone. That’s not possible. Despite that, there are general concepts or tools that designers and artists of all types use.

One of those tools is the balance of design repetition to variation. A good designer creates work that has enough of the same thing – repetition of design elements, along with enough differences – variation of design elements, to keep the eye and brain engaged in the way they want it engaged.

Too much repetition and something is so visually quiet, the brain can’t find stimulation and looses interest. Too little repetition and the work lacks stability. The brain gets overwhelmed by the lack of visual cohesion and looses interest. Bringing variation into the design mix is a balancing act that the designer or artist works with to create the “right” amount of viewer engagement.

Though the colors of the snake are similar to the gravel, the shape and texture of the snake instantly gets the brain's attention. Then the brain notices the slight variations in color. By then, I've run in the opposite direction. My brain was certainly awake and my attention engaged.

Because these design concepts can seem complex to understand, I’ve illustrated them with some photos I took in a driveway. Walking across a long gray graveled driveway several times, my mind was focused on anything but the steps I was taking. Then I saw the snake. All of the sameness was out of my brain in a nano-second. Even though the “variation” (the shape and slight color change of the snake) was a very small amount of the experience visually, it was more than enough to get my attention.

I like to think about the concept of balancing repetition with variation and how it exists in the world, both in nature and in human design. I first wrote about this in my book, Paint Happy and I’ve continued to be fascinated by how this design concept is so important in every facet of the arts, including music, theater and dance.

So, next time you’re choosing colors, designing, or making art, remember the snake. Your brain will thank you.

www.CristinaAcosta.com

Playful young boy selling colorful wood and corn beads in Oaxaca, Mexico

It’s easy to stereotype a culture with a particular color palette, and Hispanic cultures, like Mexico are often seen by Northern neighbors through a lens  saturated with color. The tint of that lens, saturated with stereotypes can limit the perceptions within one’s gaze. It’s not always a bad thing. A stereotype exists because it identifies a characteristic, sometimes with a negative view and sometimes with a positive view. The problem with stereotypes happens when the stereotype overrides reality.

Mexico, Oaxaca city street scene is an example of natural stone colors mixed with painted vibrant colors. Note how this photo has colors similar to the beads the young boy is holding over his face.

The irony for me being an acculturated Latina born in Los Angeles is that I know that though Anglos from many cultures have representative crafts saturated with color, like Polish paper-cuts or Scandinavian tole painting, American Anglos will often focus on the colorful aspects of Mexican American visual culture while ignoring most of the subtle colors that are part of the same mix.

During the late 1990′s and early 2000′s when I was actively promoting my licensed line of signature home decor design, I was often  perplexed and baffled when potential clients would turn down my line with comments  that the colors were too bright. Especially when these same manufacturing companies were already heavily promoting the work of Anglo artists renowned for bright colors such as Laurel Birch, Susan Sargent and Mary Engelbreit.

Sweets offered by a Oaxacan street vendor display a variety of rich natural colors.

To this day, there are no Latina visual artists licensing their decor lines at the supported level of acceptance any of the above Anglo artists have achieved. Though I knocked on that licensing door and for a brief time thought I’d been invited in, I never was successful in my  licensing efforts at the time.

Though there is always someone who may claim sour grapes, I heard too many negative comments from manufacturers during that time that my colors and the style of my color use was  too particular to or representative of my Latino culture. The implied meaning was that the work would not sell. This happened despite an almost decade long successful national run of my imagery and design with my ceramc tile business.  A run that included years of free editorial coverage by mainstream mid-tier home decor magazines such as Better Homes & Garden’s Special Interest Publications and other periodicals.

The stone facade of this church in Oaxaca, Mexico, displays the variety of earthy tones similar to the street vendors tray of sweets.

With the perception of hindsight, I realize that what I was up against was a stereotype and a perception that I couldn’t vanquish. Though it seems so obvious to me now, at the time I never expected that  colors I painted with along with the link to my Spanish name would be inexorably linked with my Hispanic heritage in such a limiting fashion. Until then, I really thought that my talent and hard work spoke for itself.

When it finally hit me that my Latino heritage was the “elephant in the room” during my licensing negotiations, I redid my website and my marketing efforts, bringing the discussion of my Hispanic heritage front and center. I was frustrated that my art and the color stories I presented were only seen through the context created by stereotypes my potential clients could not seem to overcome.

During the ensuing years I’ve thought a lot about my experience with stereotypes and still haven’t found a simple or elegantly concise answer. What I know to be true is that the context my art and design were seen in by the manufacturers considering my line not only trumped content, it was a lens that obscured any content that didn’t echo their context. Why that context exists is a product of at least 150 years (the end of the Mexican War) of intercultural perceptions that have defined the U.S. and the complex relationship in U.S. society with Hispanic minority cultures. It’s a mindset that was too much for me to overcome.

For decades, American advertising that referred to Hispanics  in the U.S. has focused on the aspects of bright color within the Latino or Hispanic cultures without a nod to the rest of the colors present in the cultural environment. And like all humans, what we believe or have been prepared to believe is usually what we perceive to be true despite contradictory evidence.

I’ve included photos from a trip I took to Oaxaca to illustrate how opposite color palettes that are both bright or subtle can be culturally accurate. I chose photos from Mexico to illustrate the visual color concepts that are often associated with Mexican-Americans as well as other Hispanic cultures from other regions by the majority culture in the U.S.

You’ll see when you look at these photos that color schemes exist that are not always what we expect and where we expect to see them. Though I am asking you to look at the colors within a photograph, I am also asking you to look beyond  preconceptions you may have about Hispanic color palettes. Looking consciously is the first step to seeing clearly.

When we don’t acknowledge those things that exist just because we don’t want them to be there, we limit ourselves as a society. This is true whether you talking about politics, business or color. Everything is woven into our patterns of perception. Stereotypes are only a shorthand to perception, they don’t engender the clarity necessary for an inclusive society. And part of an inclusive society is visual representation at all levels.

Celebrating Hispanic Heritage Month is an opportunity to celebrate the beauties and gifts that are part of our country’s  heritage  as well as to acknowledge the mosaic of cultures that make up all of the U.S. During these trying times of environmental, political and economic upheaval it is more important than ever that we work together as a nation to create the best future possible for our progeny.

www.CristinaAcosta.com

Note: Cristina Acosta is a color consultant working for a variety of clients – residential, commercial and institutional. Hire her for your color expert.

Though we may have a good idea of what we like, getting into the heads of our clients and guiding them to know what they like is a bigger challenge. We are not privy to the experiences they have, and even if we were, the tendency within ourselves to relate to the client through our own story influences our perceptions. The way any of us respond to a color is the result of our experience, good or bad. Everything we see, hear, feel, smell and touch informs our color perceptions.

So how do you get out of your own head and into your client’s head? Nurture your intuition and you can leapfrog your personal preferences so that you can truly hear your client.

Developing active listening skills will enable you to successfully engage your intuition in the process of choosing colors. Listening between the lines of your conversations with the client and observing their reactions to choices will give your subconscious the clues you need to respond intuitively. I’m not saying you need to psychically pull solutions out of the atmosphere, though that would be nice. You do need to be open to ideas that may seem a bit random.

Here’s an example: I was working with a couple who were finishing a very complicated remodel of their home. They brought me in to help them create their foundation color palette. Things went well until we got to the master bedroom. They couldn’t agree and their frustration with the remodel and each other was growing. They went to another room to quietly argue, leaving me alone with my color samples. During that time, I started leafing through the samples. The name Mt. Rainer Gray caught my eye. I knew that the couple was very athletic and spent time in the Cascade Mountain range. The color fit well with the existing palette, so I presented it to them when they returned, making a point to say the name of the sample (something I usually don’t do). They looked at the color, looked at each other and exclaimed, “That’s where we met!” Remembering how much they enjoyed each other (when they weren’t remodeling) they quickly put aside their frustrations and agreed on the color.

My solution was a long shot; nonetheless, it illustrates how by observing and listening carefully my subconscious got enough clues to create an answer for my clients. Intuition isn’t fail safe, but is does help. Begin to exercise your intuition by starting with something down-to-earth. Note the color of something your client enjoys regularly: a favorite food or drink, a color they wear often, even the color of their dog or cat can be a starting point. Include that color (or something similar) among their choices and watch their response. People and their perceptions are constantly changing. Clearly observe what is and your mind becomes more open to what might be.

Guiding my color consulting clients through change and watching them grow with their choices is a gratifying aspect of my work. Buildings shape how we live our lives and the designs we live with reflect our past and prepare us for our possibilities. Relevant design brings beauty to the process. It’s good work!

Read more of my articles on my website www.CristinaAcosta.com