Start randomly choosing colors that attract you and after you’ve made 50 to 100 selections, there will be a pattern to your color choices. Guaranteed. I see it with every client.

Following the inspiring color choice can entice us to try a new flavor. The Nespresso company has made an artform out of color choice as it affects product packaging and display placement. (And I love the coffee!)

You can’t escape your own context whether you know it or not.  No matter how “objective” we try to be, or think we are, our perceptions of color are contingent upon who we are. We can’t escape it.

And no matter how forward-thinking or retro-minded we may be, we are still in the present moment. Which is why we need to repaint, remodel, re-brand, etc. Time is marching on and change is inevitable. Colors go in and out of fashion because pushing the changes of fashion is the flow of time and perception.

That said, can a color choice be out of context for a particular project or a particular room? Absolutely, if that project or room already has a defined color scheme. Choosing colors that integrate into an existing color plan has a different set of parameters than creating a completely new color plan.

If you want to know what you really think and feel about color, pay attention to what inspires you and look for patterns as your choices add up. Inspired, sensational color can be yours!

www.CristinaAcosta.com

Are Blue and Green BFFs?

The other day I was listening to the streaming radio station Kink FM out of Portland, Oregon  and heard an ad for Northwest Natural Gas. It’s official. NW Natural Gas company has co-opted the color blue, even renaming natural gas “Blue”.  And the characteristics they’ve assigned “Blue” are many. According to the NW Natural website “Blue. . .Hates Wasting Energy . . . .. Blue is Reliable . .  Blue Despises High Bills. .  (and).  . Blue and Green are friends.”

Is blue now a responsible, conservative color that also happens to be the environmental movement’s new BFF? The gas company would like us to think so. Especially now that  the marketing kudos for environmental sensitivity are a big positive in the world of commerce.

It’s nothing new for a company to use color to relate both subliminal and overt product and marketing ideas to their potential and repeat customers. It’s a smart thing to do. Ask someone in a roomful of people to describe the color Coca-cola red and you’ll soon find somebody who can. Color and marketing are natural partners.

But a color has more than one personality, despite any one expert or company’s declarations. And when a company uses mainly color to define itself and it’s product, they are also declaring themselves the most pertinent and contemporary interpreters of that color.

Taking that position with a product or a color invites comparisons. If a product is clearly a greater good, comparisons are welcome. But natural gas isn’t one of those products. Like all petrochemical energy sources, there are defined environmental disadvantages to natural gas. Those product disadvantages don’t go away with a re-branding, regardless of the color assigned to it or any of the attributes that color may possess.

Calling natural gas the new “blue” doesn’t turn it green (or make it green’s new BFF) no matter how many times anybody says it. And when the gas company insists that it does, their efforts to tint the green movement into a shade that they wash their product with takes green-washing to a new low.

www.CristinaAcosta.com

Walking through the streets of Bordeaux, France I saw these beautiful faded purple doors. Against the grays and browns of the buildings and the weather that day, the violet color brought a subtle and rich dimension to the street view. Photo: Cristina Acosta

Inspired by the colors in the landscape of urban city streets I've been exploring the colors by painting textiles. The sheer matte quality of the silk is the perfect substrate to convey the feeling of the colors from the street in Bordeaux, France. My intent was not to replicate the colors visually as much as to convey the sensations I received while walking through the colors in that landscape. Photo credit: Cristina Acosta

I’ve been thinking a lot about color and culture, and have been exploring that theme in my fine art for many years.

The landscape around us effects how we perceive color. The geography of a place along with the cycle of seasons as well as the weather and light  combine with the presence or absence of human culture to create the colors of a place.

In my  paintings and drawings other concerns (like image or texture) overtake this concept, so I decided to work with these color ideas in textiles.

Painting silk scarves for myself or friends is a relaxing way for me to play with color stories.  (And I have something fun to wear when I’m done!) This week I painted this silk scarf directly from the inspiration of some recent travels. I’ve been fortunate to be able to travel with my teenage daughter, Isabella Barna during her fencing competition season. She competed in a few fencing World Cups, so we both enjoyed traveling to both small and large towns in Europe for the events.

The many changes in landscape I’ve experienced this year contrast in my mind, mixing with the sensations of place. Each memory has a different palette of colors and values. Playing with these memories and translating them to visual ideas allows me to re-live the sensations of the memories as I create visual structure around them. It’s sort of like selecting photos for a scrapbook page, I select among the thoughts and feelings of memory for the creative expression.

www.CristinaAcosta.com

The yellow loft roofs the dining area and juts into the space of the living room of this home. The shape as well as the color act as a bridge between the red dining room walls and the green living room walls.

One thing leads to another. That’s as true in life as it is for interior design. It’s especially true if you’ve ever started remodeling or redecorating just one room of a home, then stood back when it was done only to realize that other areas of the house need updating.

And in the same sense, one color leads to another as you walk through any building. Creating a paint color scheme blending good color design with the architecture of your home is like putting together a 3-D puzzle. One part of that puzzle changes and everything changes. And change can be complicated.

It’s easy to think about home color as mostly about the walls, but the reality is that the walls, floors, ceiling, trims and decor are all design elements that combine within the open spaces of the home. Now add to that the thousands of choices you have in most any tile, furniture, lighting and paint store and the puzzle pieces of design that seemed so easy to sort are now in danger of becoming a pile of confusing shapes and colors.

If you’ve ever felt overwhelmed by color, you’re not alone. Putting together entire interior design color schemes can be a lot to think about. But, mixing colors around your home gets a little simpler if you think about those color combinations as a master color plan.

Creating a master color plan is what I do for my clients. They choose the paint colors they like and I help them make those choices (or similar choices) work with the rest of their home decor as well as the architecture of the home.

Here are a few tips I share with color consulting clients to help them organize their interior paint colors:

• Identify the colors in your home that you aren’t going to change, such as the flooring, kitchen cabinetry, window coverings, countertops, etc., and be sure that the paint colors you choose complement the colors of those things.
• Look at the paint colors in natural light and at night under artificial light to be sure the color looks good 24/7.
• Sample your color choices in several places of the room so that you can see the effect of light on the paint color.

www.CristinaAcosta.com

Purple has two "near-complements" which are orange and green. This bathroom photo shows how well purple bridges both the sage green tile color and the "orange" colored natural wood.

Landscape artists often refer to the color combination of violet/purple and green as “Nature’s Lovers”. Not only do purple and green look good together on an artist’s canvas, they can look amazing together in your home.

The beautiful combination of egg carton colors In a supermercado in Cuernavaca, Mexico caught the lens of my camera. Notice how the green is "softer" than the stronger color of violet. Putting a bright color next to a softer color creates interest at the same time it quiets the brighter color (a little). Note how in the photo of the bathroom shower above, the purple is much brighter than the green. It's the same principle.

Purple and green pair beautifully in the garden.

From soft gray violet to deep amethyst purples, painting your walls your favorite shade of purple will go with more colors than you might think. Here’s why. Purple is a mixture of red and blue. That means you can easily coordinate purple with those colors. Green is another color that coordinates beautifully with purple, but not for the same reason. The color green is what artist’s refer to as a “near complement” to purple.

Even though a “near complement” sounds like something socially awkward, in artist’s terms it describes a particular secondary color’s relationship to another color on the color wheel. (If you want to learn more about color relationships including what is a primary, secondary and tertiary color, read my book, Paint Happy.)

Deep grayish purple and medium grass green are natural foils to the outdoor patio furniture in this retail location. Patio World, Bend, Oregon.

If all of this sounds too complicated, stop before you decide that choosing colors is just too complex of a subject. You don’t have to learn any complicated aesthetic terms to enjoy color. Look around you and you’ll see unlikely combinations that are beautiful together. In nature you’ll often see green and purple together at your local farmer’s market or produce section at the supermarket. Eggplants, artichokes and asparagus are examples of vegetables where the colors green and purple exist beautifully together.

Consciously seeing color and noting color combinations you like is inspiration you can bring into your life and into your home. Next time you’re thinking about home colors, look beyond the paint store before you start choosing color chips. You might surprise yourself with the combinations you realize you enjoy.

www.CristinaAcosta.com

The gold paint color reminds me of the sand of the beach near my childhood home. The addition of blue and green create a graphic triad of landscape colors in this stairwell area.

Visualize “fire engine red” and the color red rushes to mind with or without a vision of the wheels. It’s the same for “grass green”, “sky blue” or “chocolate brown”. Seeing color is such a natural condition that we often don’t question why we see colors and we presume that everybody sees the same colors.

Though most of us do see the same colors, some people can’t. Men (about 5-8% and about 1% in women) with congenital color-blindness may not even know the exact extent of their color blindness until professionally tested. And seeing the same colors is no guarantee towards agreement.

When I was a painting student in art school my professor asked me to randomly choose “Coca-Cola red” from a group of red color chips. I confidently picked a red, sure that it matched my memory of the color. When the professor produced a bottle of Coke and had me put my sample up to the logo, I was surprised to find my choice, though close, was not completely accurate.

Since then, decades of working with color and honing my color sense have increased my understanding of how precise the eye can be. For years I’ve mixed color as an artist, continually refining my experience with both the components of a color and how it appears next to other colors. I’ve also realized that my memories of  colors are only broadly accurate.

The color of the beach sand near my childhood home in Playa del Rey, California, is golder to me in my memories than the actual vial of sand from that beach that I collected for a keepsake. That’s because the expanse of sand and the light of the day make the color experience.

So, when I incorporated the gold of the sand into my home interior design color plan I went with the color that best bridged my color memories, the vial of beach sand  and the reality of my living room walls. I compromised between the color I held in my mind and what my  brain and eyes were telling me.

Learning about the neuroscience behind how the brain and the eyes  see color is the topic of Mark Changizi’s book,  The Vision Revolution. It’s a wonderful book from a man who describes himself as a  “theoretical neuroscientist”. Even if your interest in color is currently limited to what color to paint your living room accent wall, you’ll find that Changizi’s book will inform and enlighten your understanding of how the mind works and that how you physiologically perceive color affects your entire life.

www.CristinaAcosta.com Note: I have an affiliate arrangement with Amazon.com. Clicking on the icon for Changizi’s book and purchasing it through this link will result in a small financial support of this blog.

The colors of white and silver (metallic light gray) are reliably at the top of auto sales lists annually. Faithful and reliable are attributes that keep people coming back year after year.

Sam the Snowman had it right when he sang, “Everyone wishes for silver and gold.” Sam, just in case you don’t know, was the narrator of  the 1964 classic Christmas TV special, Rudolph the Red Nosed Reindeer. But Sam the Snowman was only partly right. Though to be fair, Sam didn’t drive or carry a wallet.

According to Ford Motor Co., and PPG Industries (Pittsburgh Paint), car buyers in the U.S. still vote with their wallets for the color silver as the most popular car color in the U.S. for the 9th year in a row. Colors trailing behind silver are white, then black. The rest of the automobile color line-up varies by city and region.

Sometimes color preferences by region are obvious, like the practicality of owning white cars in hot dessert areas of the country. Sometimes color choices are not so easy to ascribe a meaning. Dee-Ann Durbin, an AP writer recently wrote about the Ford and PPG studies if you want the details.

Despite the apparent popularity of these current colors, you can’t help but wonder if they are as popular as they may seem. If every car buyer could easily custom order a paint color, the statistics might shift dramatically. I own a white vehicle, but only because it was (to me) the least obnoxious color on the lot when I bought my mini-van.

I also considered a white car because I avoid washing my car and white doesn’t seem to show  dirt as much as the other available car colors. My point in telling you this isn’t to share my preferences (or car-washing habits) as it is to give you some insight into the possible reasons behind a particular color choice.

Because silver and white are such popular car colors, car manufacturers will tend to play it safe and make more silver and white colored cars. Is the most popular car color the sign of a trend or a self-fulfilling prophecy?

So how does any of this color talk help you when you’re choosing colors for your home? My advice is to consider color trends with reservations rather than to accept that whatever color is trendy is right for you.

www.CristinaAcosta.com

Painting the garage door and garage door trim the same color as the body of the home subdues the attention the garage door gets (despite it's size) and encourages the eye to travel to the interesting trim color around the windows and entry door.

Put a red tomato on a white sand beach and your eye will instantly focus on the tomato. The color difference (even if you know nothing about tomatoes) will be enough to capture your attention. Not only does this visual attribute help you find a snack or your socks, it’s an important concept to keep in mind when you’re painting your house.

When color consulting with clients who are choosing  exterior paint colors I often suggest they don’t call attention to their garage. This advice doesn’t work for every house or every client, but it’s worth considering. Here’s why:  Many American homes have garages that visually dominate the entrance side of the home. I presume this architectural phenomenon  reflects the reality of most Americans’ relationship to the car.

If you have a home like this, your garage is near your front entrance and the garage door or doors will (all together) visually dominate your entry way. Not only is this iffy Feng Shui, it puts your front door entry way into second place. True, most people will figure out where your front door is and  won’t be knocking on your garage door to get in your house. Even so, downplaying the garage doors in this situation will amp up your home’s curb appeal.

So, how are you going to magically shift attention away from the garage doors and towards the entry door? The answer is a relatively easy and inexpensive  home redo. Here it is: Paint your garage door trim and/or the garage doors the same color as the body of the house. Before you whip out the brush (or google painting contractors), I do have a few guidelines to help you make an informed design decision.

• Paint the trim around the garage door the same color as the body color (exterior wall color), regardless of the trim color around the windows and other doors.

• If the garage doors are ordinary, paint them the same color as the body color.

• If you have beautiful natural wood garage doors that enhance your home don’t paint them without careful consideration. They may be a valid design element, especially if the natural wood is repeated in other areas of the home such as the soffits, trim, shingle accent areas, etc. If you are in doubt, paint the entire home exterior first, then after looking at the result make your decision to paint the garage door.

www.CristinaAcosta.com

This straw gold paint color and desert rose tone echo the natural tones in the rock work of this rustic hacienda style home. The rose color was one of the woman's favorites and the gold color was a favorite of both spouses. Together, in this style of home, the colors are unexpected and fabulous.

(A version of this article was originally published in Latina Style magazine in my home decor column “Su Casa” – Your Home)

“¡Ayudeme por favor! (Help me please!) My husband and I have completely different ideas when it comes to decorating our home.  I love bright vibrant colors like deep red and citron lime. His favorite colors are beige, brown and white.  We haven’t been able to agree and we’ve hardly fought about anything until now. Do you have any ideas that’ll help us figure out a color scheme we’ll both love?”
M.E. Salazar

The colors you see in your home reflect the choices you both make to define your life together. Because you both care enough about color to fight over it, make the time to choose your color scheme together.

Don’t fall into the trap of first choosing paint and decor colors for both of you and then bring the choices to him for his approval – you’ll only end up in a power struggle.  Giving the partner who doesn’t do any of the work veto power over the other’s color choices is a sure-fire way to get into another fight or end in a frustrating standstill.

Use this disagreement over your home decor as a way to reach a new level of understanding in your marriage.  Here are a few ground rules to start – add any others as needed:

1. Don’t be mean when you criticize any color or decor choices (including your own). You can say no to a color without getting personal.
2. Say things you would be comfortable hearing.
3. Remember that you love each other.  Compromise is necessary for a new beginning.

Try these tips to choose your colors together:

Begin by working together to collect swatches or examples of favorite colors.  Go through your closet together and collect piles of clothing colors you love. You might be surprised to find that your favorite color of faded blue jean is really more blue-gray than bright blue.  When you spot a great color combination, like his natural linen trousers paired with your soft turquoise blue shirt, take note. Move your separate piles of clothing out of the closet and set them aside.

Keep an open mind as you walk around the house and collect other objects that have colors you adore.  Don’t limit yourself to the assortment of colors in a few pictures or throw pillows.  Open the kitchen cupboards. You may love the deep, rich brown of your favorite blend of café or the amber gleam of a cup of brewed tea.

When you feel like you’ve collected enough samples, sit down together and look at the collection of items.  Take turns choosing a favorite color from your own pile and then a color you like (or can at least live with) from his pile.  You may both be surprised with the color combinations you discover you like.

Remember his favorite linen trousers? Team that soft taupe color of linen with the deep red of your favorite dress and you’re on your way to a great color scheme in the living room – taupe ceiling and walls with a red accent wall.  Pair the cocoa powder brown color of his beloved old leather coat with the soft pinks of your best lingerie and you now have a sexy, warm color scheme for the bedroom.

Paint the trim throughout your home a soft white or beige he likes that complements the colors you enjoy and it will unify the variety of colors you choose in every room of your home.

When you choose your colors together the home you create represents the life you create together.

Note: Color consultant Cristina Acosta is available for your residential, commercial or institutional project. www.CristinaAcosta.com

White is not a common color in nature unless you're looking at snow. Nature mostly gives us accents of white as surf, clouds or rock.

Painting your ceiling white is not necessary or even always a good idea. White paint will not always make your room look larger, cleaner and more fashionable. Sometimes white will seem to expand the size of a room, but sometimes it’s a big mistake. Mostly, people paint their ceilings white because they don’t know what else to do.

I’m not exactly sure when white ceilings became fashionable, though I suspect the country’s fascination with white paint began in 1893 at the Chicago World’s Fair. The famed White City at the World’s Fair included a complex of buildings and streets over an area of hundreds of acres. Buildings were finished with white stucco and brightly lit with the new-fangled street lights. Acres of radiant whiteness must have been an entrancing alternative to the dark countryside and dimly lit city streets filled with dark tenement buildings.

Then, about thirty-five years later, the Great Depression hit the country and nobody was painting. Whitewash, a type of paint coating made with calsomine (from slaked lime) was a very cheap alternative to colored paints. It could take days to dry and usually rubbed off easily before it flaked off after a long winter. Often used as an exterior paint coat, whitewash was a stop-gap paint until a durable (and more expensive) paint could be purchased.

After World War Two and the resulting Baby Boom, suburbs of homes sprung up on the outskirts of cities all over the country, especially in the West. Cheap and fast construction of ranch style homes (often referred to as tract homes) dominated the scene. White paint was an inexpensive choice for the developer or builder, requiring no color mixing or color changing during the assembly-line like painting process necessary to get an entire tract of homes painted inexpensively.

The 1970′s famous white plaster splatter ceiling (sometimes mixed with glitter) was ubiquitous in many Western tract homes of the era. I’m guessing that a significant population of Americans alive today grew up looking up at white ceilings.

Times have changed. Current paint and coatings technology has resulted in paint with amazing qualities our grandparents wouldn’t have dreamed possible. Some paints dry in a hour or so, can be easily scrubbed, are available in different sheens and they have little to no odor. And, there are literally thousands of colors to choose from.

Here are some tips to keep in mind when considering a ceiling paint color:

• Use white or a light color on your ceiling when you have a lot of poisonous insects that you need to see. (No joke — in a tropical environment this could be an issue).
• When the ceiling is a different color than the walls, the area where the  ceiling and walls meet (line of demarcation) becomes a focal point. Unless your ceiling is interesting either architecturally or because it’s accented with beautiful moldings or beams, consider painting it the same color or a different color that is in a similar color value as the wall paint color.
• If the ceiling is low, paint the walls and ceiling the same color (a mid-value or lighter) so that there is no color change line (line of demarcation).
• Use a paint sheen on the ceiling that has some reflective qualities so that it bounces light. An eggshell sheen is a favorite.
• The only reason to use a flat or matte finish on the ceiling is to hide surface imperfections or to reduce reflected light.
• If the ceiling is particularly beautiful or interesting and it works with the design of the room to emphasize the ceiling, vary the colors, color values and sheens on the ceiling to complement the wall colors.
• Your local paint store professional can give you additional guidance after you’ve choosen your initial colors and explain your design ideas.

www.CristinaAcosta.com