Color Conversations with Cristina

Color does more than convey a mood or set off a room. Color is a language that continually evolves with the cultures that contribute the shades and tones of meaning each of us sees. Artist and Color Consultant, Cristina Acosta, shares her insights and expertise about the colors in your life – your home – your business.

Hispanic Heritage Month Sept. 15th thru Oct 15th – The Colors of Culture

Celebrating Hispanic Heritage Month is an opportunity to celebrate the beauties and gifts the heritage of Hispanic culture as well as to acknowledge the mosaic of cultures that make up all of the U.S. The irony for me being an acculturated Latina born in Los Angeles is that I know that though Anglos from many cultures have representative crafts saturated with color, like Polish paper-cuts or Scandinavian tole painting, American Anglos will often focus on the colorful aspects of Mexican American visual culture while ignoring most of the subtle colors that are part of the same mix. To this day, there are no Latina visual artists licensing their decor lines at the supported level of acceptance any of the above Anglo artists have achieved.

Positioning Makes Perfect

Color use is not a slam dunk. I see this with manufacturers who put a “Latin Color Palette” on a set of sheets or towels, slap a Spanish name on it and expect that they’ve done their part reaching the Latino market. This is especially annoying when the front person isn’t obviously Latino. A few years ago Sears and Ty Pennington did this with a design in his licensed signature line of bedding.

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