When color consulting clients look at paint color samples the most common question I get from them (after they choose their colors) is this: Do I have to buy “this” brand of paint to get the color I want, or can I buy something cheaper? The answer isn’t simple. There are at least 3 parts to how a latex house paint color looks: Base tint, pigment and sheen. House paint isn’t just white paint with colors added. Depending upon the color, the paint store selling the brand uses a particular (there can be several choices) tinted base color to which they then add measured amounts of their color pigments.