My House is For Sale
Posted on | February 25, 2012 | No Comments
I am downsizing, selling my home and moving on to color more of the world!
This unusual mid-century modern style property is a rare gem on the Westside of Bend, Oregon. A few blocks from the Athletic Club of Bend and the Cascades Lakes Brewery and only a mile from town, the spacious lot hosts the quiet of country life with the convenience of city living. Views of the Cascade Mountains contrast with a lovely natural rock ridge behind the home that gives a feeling of privacy.
Head down the driveway and you can be walking the Deschutes River trail system in a matter of minutes or riding on the local mountain bike trails. Launch your kayak or stand up paddle board at the nearby Riverbend Park. Hop in your car and head into the Cascade mountain range on nearby Century Drive. Nordic skiing at Meisner Snow Park is only 10 minutes away. . . READ MORE
How to Choose an Accent Wall
Posted on | February 21, 2012 | 2 Comments
Are you ready to add some color to your home? Painting an accent wall is one way to add a bold color on a wall without committing to repainting the entire room. 
Choosing the accent wall colors is one part of the process, but choosing which wall should be the accent wall is just as important.
Here are some accent wall ideas to get you started:
- An accent wall focuses your attention on an area of architecture in the room. Choose a wall that deserves the attention such as:
- Reading nook wall or TV wall.
- Short wall at the end of a long room or hall.
- Wall that frames a dominant window or door (a beautiful door, such as French doors opening into a garden or deck
- Focal wall behind a dining table.
- Fireplace wall
Choosing the right accent wall colors can be fun. Accent wall paint is a small investment in a big pop of style and color, so be bold with your choice. Here are some color choosing tips for accent wall paint:
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- I love experimenting with bold paint colors. The accent structure is my fireplace and wall. The accent wall color combination of blue and purple cross-pollinates the similar colors from the kitchen and dining area. This is an effective color decorating technique to use in a great room.
Select a paint color that is at least 2 or 3 shades darker or lighter than the surrounding room wall colors.
- An accent wall color can cross-pollinate the other colors in a room or a visible element from a nearby room. Ex: Green dining room accent wall is repeat of the awesome green cooktop range in the adjoining kitchen.
- Choose an accent wall paint color that continues the room color theme – such as a dark chocolate brown accent wall in a taupe colored room, OR….
- Choose an accent wall color that contrasts with the surrounding room color theme – such as a tangerine orange wall in a white room.
Link to another post about choosing Accent Wall colors
Color consulting nationally on site or on-line. www.CristinaAcosta.com
Tags: accent wall > choosing color > color ideas > remodeling
Is Red the Color of Desire Gone Wrong?
Posted on | February 13, 2012 | No Comments

Painting your bedroom dark red can really work. (If you love red.) Be brave and use the colors you love in your home.
Drive by most any fast-food restaurant and you’ll most likely see red. Not because you’re upset (unless you are), but because red is understood to be a color that stimulates the appetite. KFC, McDonald’s, Burger King, and In-n-Out are some of the national fast-food companies that use red in their marketing.
Red has such a reputation as an appetite stimulating, passion rousing color that I’ve had clients insist on putting red in a room for that reason, or insist on not using red for that reason.
This was the case for a business that wasn’t in the food industry. After putting together an office color scheme with a company CEO, I was approached by an upset employee who was sure that the dark cranberry red color we had chosen for the conference room would exacerbate arguments and increase dissension.
I assured the employee that red was going to work beautifully in the room and stimulate conversation rather than direct it. He wasn’t that sure of my advice, but he accepted his boss’ choice. The boardroom walls became cranberry red and everyone deemed it a success.
But all reds aren’t equal. Red-oranges, blue-reds, pinks, magentas, deep reds, bright reds, dull reds, dark reds and light reds are some of the variations of red that most any national paint brand offers.
And just like the many varieties of reds, there are just as many reactions and beliefs surrounding the color red. Passionate, powerful, stimulating, argumentative, sexual, life-giving, playful, decorative, deep, are just some of the concepts that people attach to the color red and/or feel from the color red.
Whatever you feel about the color red, if you are attracted to it, I encourage you to use red in your room. As a room color or as an accent wall color, if using red scares you, putting it on your wall is a worthwhile risk. Whether you love it or hate it, facing the color red will leave you feeling stronger.
www.CristinaAcosta.com
Tags: choosing color > color ideas > color perceptions > red
Choosing Inspiring Color is All About You
Posted on | February 6, 2012 | 1 Comment
There is no such thing as picking a color out of context. If, you choose colors that attract and inspire you.
Start randomly choosing colors that attract you and after you’ve made 50 to 100 selections, there will be a pattern to your color choices. Guaranteed. I see it with every client.

Following the inspiring color choice can entice us to try a new flavor. The Nespresso company has made an artform out of color choice as it affects product packaging and display placement. (And I love the coffee!)
You can’t escape your own context whether you know it or not. No matter how “objective” we try to be, or think we are, our perceptions of color are contingent upon who we are. We can’t escape it.
And no matter how forward-thinking or retro-minded we may be, we are still in the present moment. Which is why we need to repaint, remodel, re-brand, etc. Time is marching on and change is inevitable. Colors go in and out of fashion because pushing the changes of fashion is the flow of time and perception.
That said, can a color choice be out of context for a particular project or a particular room? Absolutely, if that project or room already has a defined color scheme. Choosing colors that integrate into an existing color plan has a different set of parameters than creating a completely new color plan.
If you want to know what you really think and feel about color, pay attention to what inspires you and look for patterns as your choices add up. Inspired, sensational color can be yours!
Tags: choosing color > Choosing Colors > color ideas > color perceptions > color plan
Afraid of Color? Is it Chromophobia or a Fear of Expensive Mistakes?
Posted on | January 27, 2012 | 1 Comment

Paint color sample swatches can be overwhelming. Take time to create a color plan and choosing all of your paint, textile and surface colors will be easier.
There is nothing wrong with white walls. Let’s just get that out there. Though white isn’t a “color” on the color wheel, it certainly is a paint color, and one that many people love. But if the only reason you have white walls is because you’re afraid of color, you may have a touch of chromophobia or “fear of colors”.
Or maybe you just have a fear of making expensive mistakes with paint color. That’s more often the case.
Although paint is often touted as a cheap and easy interior design fix, in reality painting your home can be a big and messy project. With paint prices between $20 – $60 per gallon, plus the cost of application, color mistakes add up fast.
And now is where I usually say, “Which is why you need a color consultant.” But not everybody can afford or find the right color consultant.
So, what should you do if you are determined to create your own paint color plan? Here are some color choosing tips if you’re looking to freshen a room with color:
- Take time collecting samples of colors you love. Look outside of paint store swatches to the ordinary things in your life that you enjoy. The color of your morning latte may be your best soothing warm brown color.
- Assemble your samples of the colors you love with samples of the colors in your room that you have to live with, like that ugly tile or flooring you can’t afford to replace.
- Now, using a paint store fan deck, look for a way to bridge the colors you love with the colors you are stuck with. A “bridge” color is my way to describe a color that is a version of what you love, that will work with what you have.
- Give yourself time with your color choices before you ask for anyone elses opinion.
- Life is short, live with the colors you love. (And that includes white!)
Tags: choosing color > color ideas > color palette > color plan > painting a room > remodeling > white walls
Hiring a Paint Color Consultant
Posted on | January 24, 2012 | No Comments
Choosing colors can be overwhelming. Most any paint display will dazzle you with hundreds of colors and combinations.

Some paint brands like Benjamin Moore have thousands of colors to choose from.
The Benjamin Moore line alone has over 3,600 colors in their paint line. Paint companies have developed marketing tools to help you choose color, but you’ll quickly discover that placing those colors in your home can result in a new level of confusion. Calling a expert color consultant will help you cut through the confusion and get to your best color plan.
Most people have a lot of questions around hiring a color expert. If you don’t have a personal referral, you might wonder if the person you’re calling is qualified. Hiring a color consultant to choose paint colors for your home can feel like a toss of the dice. You might wonder: Will their sense of taste and style be one I share? Will they boss me around? What if I hate their ideas? Etc.
I’ve heard all of those concerns (and more) from my clients. Here’s my advice:
- Do your due diligence and find out about the color consultant’s education and experience.
- Call them up and ask them about their process.
- Ask to see photos of their projects so you can get an idea of their level of expertise.
- Ask for testimonials or references.
- Ask them about their pricing and how they estimate the time and cost of the consult.
Remember, anybody can call themselves a color consultant. Just because somebody “loves” color or happens to be standing in a paint store, don’t presume expertise.
Read more about what to expect from a color consult with me.
Tags: color consulting > color expert > color plan
The Colors Inside Beige, Taupe and Other Neutrals – Dying Suede Shoes with Acrylic Paint
Posted on | June 15, 2011 | 1 Comment

I mixed acrylic paint with water to create the neutral color of these suede shoes. The original suede was a light pearl gray. Notice how the paint settled after a few days to reveal the amount of identifiable hues in the taupe color. Shaking the jar resulted in the neutral shoe color of these oxfords. See the note below for directions.
Tan, taupe, beige, mushroom, sandstone, putty and stone are just a few of the names for light neutral colors. Think of a neutral color and if you are new to color mixing, you might think of a neutral as brown mixed with white. And you can get a typical version of a neutral from that combination.
But here’s the thing about a neutral color. Neutrals can be the result of a surprising blend of colors. And a “good” neutral, one that works with or complements a wide variety of colors often has some distinct colors as part of the mix.
The photo of the suede shoes with a bottle of paint shows you the neutral paint color I obtained after mixing together a variety of colors then painting them on the suede. After painting the shoes I saved the remaining color in a bottle. A few days later I was surprised to see how much the colors had separated within the water mixture. Note the small layers of red and gold at the bottom, then the majority of green-brown earth tone with a blue layer topped by a beautiful light bright layer of sky blue.
This example showing the color ingredients behind a neutral paint color is a visual explanation of the mixture of colors that can be present in a lovely neutral. This quality is especially important for neutral wall paint colors as they are exposed to different levels and colors of light throughout the day and their base colors can become more or less prominent depending upon the light quality.
____________________________________________________________
Directions to Color Suede Shoes at Home
Note: Embrace the randomness of this process and hope you like the result (or learn to) as it is PERMANENT. You may get permanent water stains or blossoms (as some watercolorists call them) on your suede item.
You will need:
- Artists acrylic paints (in the tube or jar)
- palette knife (for mixing paint)
- stir stick or kitchen whisk (for mixing it with the water)
- water
- painters tape to mask off areas you don’t want to paint (find this in any hardware store)
- a large soft brush and a fan brush for applying the color (or whichever type of brush you prefer)
- Note: Acrylic paint colors I used are: White, Cadmium Red Light, Thalo Red, Ultramarine Blue, Yellow Ochre, Quinacridone Gold, Thalo green, Burnt Sienna
- New (or very clean) light-colored suede item.
- Hairdryer to dry shoes.
What to do:
- Use the painters tape to cover and protect any areas of the suede shoes you don’t want to paint. This only works on things like the soles or hardware. The color will bleed under the tape if you try to section off parts of the suede.
- Mix together a color you like. I began with artists acrylic paint, creating about 3 or 4 tablespoons of color. I mixed the final color with about 20 ounces of water.
- Note: when mixing the color, keep in your mind the color you are covering as it will effect the outcome. Do a small test if possible.
- Saturate your brush with the watery color mixture and apply from one end of the suede item to another. BE SURE to not be too wet as this may cause watermarks. Too dry and the color won’t be even on the item. Applying the color is tricky. The idea is to not go back and retouch an area, but to get all of the color down the first time and dry it all at the same time.
- NOTE: The paint MUST be very watery to not negatively effect the texture of the suede. Too little water will result in smoothing out the texture of the suede.
That’s it!! Hope it all works out. I’d love to hear from anyone who tries this.
Tags: choosing color > color ideas > color perceptions > serene color
Is Blue the New Green, or are they Just Best Friends?
Posted on | April 21, 2011 | 1 Comment

Are Blue and Green BFFs?
The other day I was listening to the streaming radio station Kink FM out of Portland, Oregon and heard an ad for Northwest Natural Gas. It’s official. NW Natural Gas company has co-opted the color blue, even renaming natural gas “Blue”. And the characteristics they’ve assigned “Blue” are many. According to the NW Natural website “Blue. . .Hates Wasting Energy . . . .. Blue is Reliable . . Blue Despises High Bills. . (and). . Blue and Green are friends.”
Is blue now a responsible, conservative color that also happens to be the environmental movement’s new BFF? The gas company would like us to think so. Especially now that the marketing kudos for environmental sensitivity are a big positive in the world of commerce.
It’s nothing new for a company to use color to relate both subliminal and overt product and marketing ideas to their potential and repeat customers. It’s a smart thing to do. Ask someone in a roomful of people to describe the color Coca-cola red and you’ll soon find somebody who can. Color and marketing are natural partners.
But a color has more than one personality, despite any one expert or company’s declarations. And when a company uses mainly color to define itself and it’s product, they are also declaring themselves the most pertinent and contemporary interpreters of that color.
Taking that position with a product or a color invites comparisons. If a product is clearly a greater good, comparisons are welcome. But natural gas isn’t one of those products. Like all petrochemical energy sources, there are defined environmental disadvantages to natural gas. Those product disadvantages don’t go away with a re-branding, regardless of the color assigned to it or any of the attributes that color may possess.
Calling natural gas the new “blue” doesn’t turn it green (or make it green’s new BFF) no matter how many times anybody says it. And when the gas company insists that it does, their efforts to tint the green movement into a shade that they wash their product with takes green-washing to a new low.
Tags: Choosing Colors > color environment > color ideas > color perceptions > sustainable change
Are You Tired of Struggling with Paint Color Choices?
Posted on | March 15, 2011 | No Comments

Taking a walk through the Portland, OR, city neighborhoods I found this example of color choice confusion. ©CristinaAcosa
Have you ever found the perfect house paint color only to put it on the wall and discover that it isn’t so perfect after all? Then, you try again, and again . . . until maybe you just stop trying. Choosing exterior paint colors can be especially scary. Your process and progress is there for all the world to see. Not only do you have to decide what you think about each color choice, well-meaning neighbors may feel compelled to offer their opinions and suggestions. It can be nightmare.
So how does a person pick exterior paint colors? There are a variety of color solutions to this question ranging from the custom to off-the-rack choices. As a color consultant, when I work with a client to choose colors, the process is completely custom. Together we build a color palette that works with their personality, architecture, environmental setting and possibly the local neighborhood association.
If you don’t have access to a color consultant or color coach of some type don’t despair. Most paint lines market groupings of exterior paint colors specifically to homeowners. If you are completely without an idea of what you want, studying color sample groupings is a good place to start the color choosing process. You can find these samples colors at any paint store or building materials store. The paint store employees can usually send you home with samples.
If you aren’t shy, check out a paint color fan deck from a paint store and start cruising neighborhoods looking for color schemes that appeal to you. When you find colors you like, stay in your car and find an approximate match. In my quest for a perfect color I have been caught red-handed with a color fan deck against a garage wall by surprised homeowners. I wouldn’t recommend that method. I’ve surprised more than one sleeping dog!
Here are a few exterior paint color choice tips:
- Pick three to four colors for your house: The Body color (main color). The trim color (around doors and windows). A fascia color (the fascia is the board that edges the roof). And a door color.
- Paint the garage doors the body color of the house (unless they are natural wood) so that they don’t stand out and compete with your front door as a focal point.
- Use good quality paint that has built in UV protection.
- If you paint your house yourself, ask the paint store employees for a few application tips, you’ll almost always learn something useful.
Enjoy!
Choosing Colors Can be Like Chasing a Rainbow
Posted on | March 16, 2010 | No Comments

Traveling to Germany and not knowing German, I wondered how easy it would be to read the signs and get around. I laughed when I saw this sign my first day in Heidenheim, Germany. The language of color spoken internationally! Photo credit: ©Cristina Acosta
Color communicates. Any color expert, designer or artist will agree with that statement. But ask those creative types what exactly a color is communicating and the answers you get may have surprisingly little in common.
Here’s why: Color is a language that continually evolves with the cultures that contribute the shades and tones of meaning each of us sees. And, each individual brings their personal biases and perceptions to the mix, further complicating things.
Yes, you can open most any home decor magazine and read at least one color experts’ opinion based on a study about the calming effects of green – or beige – or . . . whatever the next color may be. But the truth is, the focus group that decides green is calming one year, may decide that mauve is calming next year. And, one more thing to keep in mind, the experience of an individual and the particular mix of individuals in a focus group is always changing.
Consequently, the meaning of a color is a moving target. One person’s irritating red is another person’s energizing red. It’s all about time and place, people and perception.
So what do you do with this information when you’re standing in the paint store looking for an idea or some advice? Here’s a few tips:
- The first thing to do is to choose a group of colors you love that you think might work for the project. For example – If you’re choosing exterior home colors and are looking for 3 colors, pick at least a dozen that you think will work.
- Then (ideally, take some time with this step) clip the color samples into individual pieces and spread them on the table. Start choosing your favorites.
- When you’ve narrowed it down to at least 4 choices, THEN start choosing where the colors go. Such as this color for the body, this for the trim, this for the gable trim, etc.
Remember that when you are choosing colors, you are bringing a lifetime of experience to the process. Respect that first with a little exploration, then listen to the advice you get from friends and professionals. You’ll have a better feel for the color choices that are right for you.
Tags: choosing color > color environment > color ideas > color perceptions > color plan > exterior paint > house paint > how to choose a white
Creating with Colors from the Landscape
Posted on | March 8, 2010 | 3 Comments

Walking through the streets of Bordeaux, France I saw these beautiful faded purple doors. Against the grays and browns of the buildings and the weather that day, the violet color brought a subtle and rich dimension to the street view. Photo: Cristina Acosta

Inspired by the colors in the landscape of urban city streets I've been exploring the colors by painting textiles. The sheer matte quality of the silk is the perfect substrate to convey the feeling of the colors from the street in Bordeaux, France. My intent was not to replicate the colors visually as much as to convey the sensations I received while walking through the colors in that landscape. Photo credit: Cristina Acosta
I’ve been thinking a lot about color and culture, and have been exploring that theme in my fine art for many years.
The landscape around us effects how we perceive color. The geography of a place along with the cycle of seasons as well as the weather and light combine with the presence or absence of human culture to create the colors of a place.
In my paintings and drawings other concerns (like image or texture) overtake this concept, so I decided to work with these color ideas in textiles.
Painting silk scarves for myself or friends is a relaxing way for me to play with color stories. (And I have something fun to wear when I’m done!) This week I painted this silk scarf directly from the inspiration of some recent travels. I’ve been fortunate to be able to travel with my teenage daughter, Isabella Barna during her fencing competition season. She competed in a few fencing World Cups, so we both enjoyed traveling to both small and large towns in Europe for the events.
The many changes in landscape I’ve experienced this year contrast in my mind, mixing with the sensations of place. Each memory has a different palette of colors and values. Playing with these memories and translating them to visual ideas allows me to re-live the sensations of the memories as I create visual structure around them. It’s sort of like selecting photos for a scrapbook page, I select among the thoughts and feelings of memory for the creative expression.
Tags: Choosing Colors > color environment > color ideas > color perceptions > color plan
Modern Metallics Meld Traditional Surfaces with Contemporary Design
Posted on | March 4, 2010 | 2 Comments

The warm pink wall paint color ties together the variety of pinks in the marble and metallic cabinet faces. Wall paint color: Benjamin Moore - Lake House 1175. (Note: this color works beautifully in this particular light and architectural setting - please test it carefully before using it in your home). Photo Credit - Paula Watts
Mixing metallics into your home design can give a small space a stylish vibe. Put the metallic accents on existing cabinetry and your small space can remain clear and uncluttered – both practically and visually. And when those metallics come in a coppery pink tone, the result is gorgeous!
Metallic finishes can play up modern architecture like this master bath at the same time they link traditional materials like marble with the contemporary shapes of the home design.
The perfect wall paint color brings together the variety of surfaces with a unified color. With that in mind, choosing the color that works with every color in the bathroom is very important. Helping my clients choose the best color for the room meant first determining a few basic concepts. Here’s a list of things I consider and the thought process I went through to arrive at my choice that may help you:
- Should the color function as a warm color or a cool color?
Pink is usually perceived as a cool color. But in this instance, it was important that the pink be perceived as a warm color. By choosing a very warm pink with yellow and earth undertones the pink copper cabinet facing and the warm pink and brownish tones in the marble were “pushed” to the warm side of perception.
- What is the percentage of warm to cool tones in the space?
The warm white of the marble is “pushed” to function as a cool accent color against the warm tones of earthy pink. The cool tone is about 20% of the total color plan. This is a good balance as one color temperature being dominant strengthens the overall design.
Choosing wall paint colors can be complicated. Remember to consider basic concepts like overall color temperature and you’ll be able to make an informed color choice. If it’s too much for you, give me a call.
Thank you Paula Watts for your beautiful photo.
Tags: architecture > choosing color > color perceptions > color plan > house paint > interior design > light and color
Cooking Up a Color Story
Posted on | February 10, 2010 | 3 Comments

Roasted pasilla chiles stuffed with a ground pork and green chile mixture, topped with a pecan and queso fresco cream sauce, garnished with pomegranate seeds and served with sauteed plaintains.

Grilled prickly pear cactus leaves, jicama and tomatoes are julienned then tossed in a lime and olive oil dressing.

With color on my mind, this past weekend I cooked up a dinner party and menu with a color theme – the red, white and green of the Mexican flag.
Inspired by the cookbook, Frida’s Fiesta’s – Recipes and Reminiscences of Life with Frida Kahlo by Marie-Pierre Colle and Guadalupe Rivera, I’ve been experimenting with the recipes and themes in the book. A very beautiful cookbook, the photos and stories are inspiring. The recipes. . . well, they remind me of my abuelita’s (grandmother’s) recipes. Something very important is missing from most of them. The missing item is usually an ingredient, amount or technique that ranges between crucial to the success of the recipe to a minor taste problem. Maybe the recipe editor had more to do with this than Frida did, but nonetheless, reading her cookbook reminds me of my abuelita’s passionate artistic temperament (she was a concert pianist and gifted chef). The recipes that my abuelita gave me were always more of a suggestion than a solution.
With that in mind, I’ve been playing with the recipes, using them as a melody line I can embellish or rearrange as I play. I’m putting together Mexican / Chicano inspired recipes for a new cookboo
k I’ll publish this summer. Till then, here are a few of the dishes. Last weekend I presented each dish in the Mexican flag color scheme of red, green and white as a homage to Mexico and because it was a fun design element to work with.
Tags: color ideas > color palette > hispanic color > latin color > latino color > southwest design
See Clearly When the Clutter is Gone
Posted on | January 8, 2010 | No Comments
If winter weather is keeping you home more than usual, you may find yourself looking around your house and mentally remodeling or repainting. Before you do anything drastic (and expensive), began with clearing the clutter in closets, cupboards and storage spaces. Clearing clutter is an ongoing project for me — a little effort here and there saves me from being overwhelmed with the task. But even though I’m good at clutter maintenance I still take the time to completely clear a closet at least once per year.
And, all of those tidy spaces make it much easier to change the wall color when I get the urge!
Here’s a peak at the piece I wrote for Latina Style magazine titled, Clearing Spaces:
Dear Cristina,
During the winter my family and I were stuck in our house more than usual. Now that we have time to relax, I’m looking at a lot of clutter and mess and it’s making me loca. I don’t have any money to remodel, but I want a fresh start on a budget that’s mostly going to be hard work rather than cash. Where should I begin? Ana Louisa P.
Have you ever moved and noticed that after you unpacked your things and put them in your new home, you saw your belongings in a new light? The process of moving is all about preparing for a change. You probably had a garage sale or giveaway before you left your old house, taking a look at your things with the view, “Do I really need this?”
The good news is that you don’t have to move to get a new view of the same old stuff in your life. The easiest way to focus your vision is to clear out the clutter. Without the distraction of clutter you’ll be able to see what you have to start with so you can determine the best way to begin a big change.
This change won’t have to cost you a dime, though you will have to work hard. You may even make some money if you sell your discarded items.
Working from where you are and with what you have can bring about amazing results, whether we’re talking about fitness, emotional growth or home décor. You always have more than you think – just not in the way you usually think about it.
Focusing on what you really like and want to continue to live with won’t stop at your home décor. Even more surprising is that changing your home on the cheap can be a creatively challenging project that will not only result in a “new” way to live in your home, you’ll discover talents you didn’t know you had. You’ll quickly realize that refining your focus will extend to other areas of your life, maybe even including your work and personal relations. . . . READ MORE
When the Color Yellow isn’t Sunny
Posted on | January 4, 2010 | No Comments
Most people expect a few changes in their eyesight as they age. Changes in eyesight are so common that racks of inexpensive reading glasses in a series of strengths stand in most any variety or drugstore.
One of the unexpected changes that can happen to the aging eye includes the color yellow. For some people the lens of the eye becomes increasingly dense and more yellow with age. With that change, contrast sensitivity declines and dark colors can be difficult to distinguish from each other.
The yellowing effect may not be affecting you personally, but if you are a retailer or manufacturer selling products, how your products are being perceived by the older customer with this condition affects your sales.

The color yellow is common in many natural landscapes throughout the year. I took this photo of bamboo stalks in Bordeaux, France while walking through the public garden in the downtown.
Yellow labels can “disappear” against a bright yellow background. Decreased contrast sensitivity can cause blue and black or blue and green to appear the same. White or light colored type on a black or dark colored background may be almost impossible to read for that customer.
Colors not only affect people differently because of personal and cultural conditioning and experiences. The visual abilities of each person affects how and if they perceive a color. Keeping in mind the possibility for differences in color perceptions is especially important for color consultants. Yellow is not always a sunny color.
Read more about the aging eye at LighthouseInternational.org
Tags: choosing color > color environment > color ideas > color perceptions > light and color